Starring Mary Eaton, Dan Healy, Edward Crandall, and Sarah Edwards
Directed by John W. Harkrider and Millard Webb
Music and Lyrics by Irving Berlin and others
Of course, operettas were far from the only - or the most popular - musical genre during the it's first flush of popularity in 1929-1930. Backstage films, which had existed even in the silent era, really exploded in 1929. Every studio rushed to make use of the new medium with tons of songs, dances, and acres of girls in plumed headgear and skimpy sequined costumes. Paramount and a cash-strapped Ziegfeld had been trying to get this one off the ground since 1928 By the time they settled on this mish-mash of cliches, it had been switched to all-talking. How does the story of a shop girl who learns how tough it can be to get "glorified" look almost a century later? Let's start with a nifty montage of women traveling across the country to New York to become the next Ziegfeld Girl and find out...
The Story: Gloria (Eaton) is a shop girl peddling sheet music in a department store who wants nothing more than to become the next big dancing star. Enter Danny Miller (Healy), half of a vaudeville dance team who just broke up with his partner. He meets Gloria at an employee picnic and, after doing a tap routine with her, convinces her to be his partner. She leaves behind her boyfriend Buddy (Crandall) and best friend Barbara (Olive Shea) to follow him to New York, only to discover that his real interest in her lays more in casting couches than her talent. Her conniving mother (Edwards) convinces her to sign a five-year-contract with him anyway. She does manage to get out of it, and even audition for the Follies...but she loses her Buddy in the process.
The Song and Dance: For all the elaborate dance routines and Two-Strip Technicolor, this is a pretty damn depressing movie, especially in the first half. It's surprisingly dark for the era, with it's small-time characters and low-down numbers contrasted with the more glamorous Ziegfeld image Gloria wanted so much to be a part of. It being filmed at Paramount's Astoria studios in Queens means there's a lot of location shooting at authentic New York landmarks, including Grand Central Station and on Broadway.
The second half is a lot more interesting. The Technicolor is a bit grainy, but it still adds a lot of spark to the Follies scenes. At the very least, it's easier to tell who everyone is in color. "The Lorelei" sequence, with dozens of actors (including Johnny Weissmuller) flitting about in various states of undress, is a lot easier to take and a bit less static in color, too. There's also Eddie Cantor's non-musical tailor skit. Other than a few Jewish stereotypes that may offend some folks, it mostly works pretty well today.
Favorite Number: The opening montage, set to "A Pretty Girl Is Like a Melody," really is nifty, with young women from all walks off life coming across a map of the US and dreaming of becoming a glamorous showgirl in feathers and ruffles. Gloria tells everyone how there's "No Foolin'" about what she wants as she sells sheet music to department store customers. One puts in a request for "Baby Face," which she gives him cheekily. Danny Miller and his partner Mooney (Kaye Renard) sing about "Spooning With the One You Love" at the company picnic, but they aren't feeling very romantic and spend the number arguing. Healy and Eaton do better with their tap routines to "Sam the Old Accordion Man" at the picnic after Mooney stomps off and "Hot Feet" at the vaudeville house.
The film ends with those Technicolor Follies revue sequences. Eaton performs an elaborate ballet, flitting among showgirls in feathered animal costumes in a tutu. Rudy Vallee performs his signature "I'm a Vagabond Lover" with his orchestra. Helen Morgan comes off far better with her impassioned "What I Wouldn't Do for That Man!" Eaton finishes the film with the sad and bluesy "There Must Be Someone Waiting for Me In Loveland" while surrounded by showgirls in the most amazing glitter-and-feather costumes and headdresses.
Trivia: Among the many real-life celebrities seen at the Ziegfeld Follies premiere are Noah Beery, then real-life New York mayor Jimmy Walker, Irving Berlin, producer Charles B. Dillingham, nightclub hostess Texas Guinan, and Ring Lardner.
The most expensive movie made on the east coast at that time, it wound up being too costly to earn its money back and was a fair-sized flop for Paramount.
What I Don't Like: Edwards is the only member of the cast who makes even the least bit of an impression as Gloria's conniving, manipulative stage mother. Everyone else is either bland (Shea and Crandall) or obnoxious (Healy). Eaton tries hard, but other than showing a little spunk at her Ziegfeld audition, she mostly comes off as dull and vapid. No one is especially likable, not even Gloria, making it hard for you to root for her rise to the top the way you should.
The plot is supreme melodrama of the most annoying and cliched type, and it contrasts badly with the glamorous Follies in the finale. Most current copies of the film don't include the color sequences or run them edited and in black and white. For the love of heaven, find those color sequences. The black and white copies look and sound terrible, tinny and blurry. The color, while not perfect, is still better than the black and white TV prints.
The Big Finale: Too dull to be for anyone but film historians or major fans of the movies made during the early talkie era.
Home Media: If you're really interested in seeing this, look for the DVD or Blu-Ray Kino Lorber released in 2019 with the original blue tint and color sequences fully intact. The thorough bonus features alone make it worth checking out. All prints streaming online, including the one for free at Tubi, are the black-and-white TV versions.
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