Starring Warner Baxter, Joan Bennett, Helen Vinson, and Mischa Auer
Directed by Irving Cummings and Charles Kerr
Music and Lyrics by various
We jump back to the US this week for two more 30's musicals, both of them later versions of the lavish Busby Berkeley style. By 1937, Berkeley's scores of showgirls dancing in unique "story" numbers with overhead shots had become commonplace in musicals not only in the US, but around the world. Producer Water Wanger had been bouncing around the studios since the 1920's. He had tried to set himself up as an independent producer earlier in the 30's, but it hadn't worked out. After producing two hits at MGM, he once again struck out on his own...and this time, did much better. Though this wasn't one of his bigger hits, it did produce an Oscar-nominated standard, the ballad "That Old Feeling." How does the story of an heiress who joins a major fashion house and falls for its owner look today? Let's begin at the House of Curon as a show is starting and find out...
The Story: George Curson (Baxter) is having a really rough time. His wife Mary (Vinson) is desperate to go back on the stage and begs him to fund her big starring show, Vogues of 1938. His vice-president Sophie Miller (Alma Kruger) is having anxiety attacks and heart problems. Right after said show, one of his best customers, Wendy Van Klettering (Bennett), turns up claiming she doesn't want to marry her dull fiancee Henry Morgan (Alan Mowbray) and would rather work for him as a model. She basically pesters him into it, even though the last thing he wants is to have her in his home or his fashion house. He even gets Sophie to teach her how to model.
Her fiancee is furious when he finds out she's doing something so common and demands she be taken out of his fashion show. He finds a way for her to appear anyhow. She helps him get his customers back and prove that one of his competitors (Auer) is stealing his ideas. He still insists on staying with his wife, even after Wendy helps him win a big fashion contest...until his wife's show fails, and she dumps him. He put all of the money from the House of Curon into that show. Now, his beloved fashion house may go under, unless he can put on one more spectacular show and prove that the House of Curon still has what it takes to compete with the big Parisian houses.
The Song and Dance: And song and dance, along with some truly spectacular costumes and sets, are the major selling point here. Elegant Baxter and Bennett are dwarfed by some gorgeous Art Deco sets and the amazing dresses, especially at the big contest mid-way through where older ladies show off the creations of the Houses they buy clothes from. The music is actually quite good; "That Old Feeling" was nominated for an Oscar and is now considered to be a standard ballad. Auer and Kruger come off the best as the supercilious Russian who tells his elderly customers his designs are inspired by classical music and the perpetually anxious older vice-president.
The Numbers: After the fashion show opening, we don't have another number until more than 20 minutes in. An all-black cast energetically performs "Turn On that Red Hot Heat." The Cotton Club Singers really burn up the stage with their wild routine before four men in white tuxes get even more into the dancing. Maurice Rocco has even more fun with it on the piano. The dancers reprise it in the dark, writhing wildly to the music. Singer Virginia Vaill introduces "That Old Feeling" directly after. We then get an excellent tap dancer whom Curson claims is his wife's favorite.
The next fashion show gets around Henry and his lawyer Richard Steward (Gonzolo Merono) by claiming Wendy is there "only as a spectator," then letting her "watch" the show onstage and model dresses while doing it. The third fashion show is "The Rayon Ball," with each lady showing off an outfit that's more outrageous than the next. Only Henry appreciates Prince Muratov's outlandish gold gown with the enormous feathered shoulders...and Henry's the only one who doesn't appreciate Wendy modeling a far more simple and elegant white gown.
Mary and her director Mr. Brockton (Jerome Cowan) watch a truly amazing roller skating couple perform a death-defying couples dance in her living room. The big finale begins with Lawrence performing the sweet ballad "Lovely One" to Virginia Vaill, while the chorus models add their own commentary. A trio of dancing violinists pick up the song next, giving us a comic soft shoe. Lawrence picks up with "Lady of the Evening" (along with bits of the Hawaiian "Aloha Ole" and the Navy theme "Anchors Aweigh") as he describes all of those fabulous fashions.
Trivia: Was nominated for Art Direction along with "That Old Feeling."
What I Don't Like: First of all, the movie is almost two hours. That's way too long for a story this fluffy. I do appreciate that the discussions of Curon's unhappy marriage gives it a slight edge over your usual 30's backstage spectaculars. Thing is, Bennett's character is more of an annoying pest than a sweet girl who just wants out of a bad marriage, and she never was comfortable in musicals. A lot of the non-musical dramatic scenes towards the middle probably could have been trimmed with no one the wiser. Second, Warners or whomever owns this now really needs to take a crack at restoring it. The color on the copy at YouTube is soft and scratchy.
The Big Finale: Worth seeing for the musical numbers alone if you're a fan of Baxter, Bennett, or the big spectacular Art Deco musicals of the 1930's.
Home Media: It can be easily found on YouTube and on some shady DVD releases.
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